FLUENTMEDIA AND YELLOWBRIX HAVE MERGED

FluentMedia, the content company from Tribune Company, has merged with YellowBrix, to deliver strategic information from premier news organizations directly to your intranet, extranet, and public Web site.

This powerful combination brings together industry leading technology and the highest quality on-line content sources available today. Powered by the YellowBrix analysis and categorization engine, businesses now have a single source provider to deliver premium news and financial content, targeted to your specifications, and delivered by a market-leading technology platform.

ALEXANDRIA, VA. (February 4, 2004) – YellowBrix, a leading provider of targeted news and information products and content customization technology, and FluentMedia, a content-licensing agency of Tribune Media Services, today announced they have merged their operations. The newly merged organization will operate as YellowBrix, Inc. and will have its headquarters in Alexandria, Virginia. Terms of the deal were not disclosed.

“We are very excited about the combination of our organizations,” said Jeffrey P. Massa, president and CEO of YellowBrix.

“We believe that the real winners in this transaction are our customers,” Massa added. “The combination of YellowBrix and FluentMedia expands our market position by integrating premium content sources and proven technology solutions, establishing a strong foundation for continued growth.”

"The marriage of YellowBrix and FluentMedia brings together organizations with complementary strengths," said David D. Williams, president and CEO of Tribune Media Services, which launched FluentMedia in January of 2002.

"YellowBrix has a highly flexible and efficient technology platform for aggregating, categorizing and distributing information," Williams added. "FluentMedia has one of the industry's best collections of premium content, strong editorial expertise and a record of outstanding customer service. We’re pleased that the combined company will be able to offer best-of-breed technology, content and service--and do it at a highly competitive price."

The merger pairs two leading suppliers of business-related and other content for the corporate market. The combined companies provide clients with current news, commentary and other information from a wide variety of national and international sources. These include top newspapers, wire services and trade publications. YellowBrix customers distribute this information to their end users via email, web sites and wireless devices.

The foundation of the YellowBrix product line is a proprietary technology that uses artificial intelligence, linguistic pattern analysis and entity identification to contextually analyze information before delivery to its clients.

YellowBrix offers business, financial, general-interest and regional information about industry sectors and sub-sectors. It also provides detailed coverage of national and international business developments; legal and regulatory issues; new products and services; and competitive activity.

About YellowBrix

Headquartered in Alexandria, Virginia, YellowBrix provides authoritative, real-time, industry-specific information used by global organizations to strengthen business decision making, gain competitive advantage, improve employee productivity, expand customer relationships, identify new opportunities and drive new revenue streams. YellowBrix also provides a suite of tools for managing and customizing the information that appears on client websites. These tools are available for all levels of administrator and allow for interactive or pre-determined configuration of content on an end user or business unit basis. YellowBrix suite of tools also enables easy integration and classification of proprietary content. Following its merger with FluentMedia, YellowBrix's major shareholders are Soros Private Equity, ABN AMRO and Tribune Media Services.

About Tribune Media Services

Tribune Media Services (TMS) is a leading domestic and international provider of information and entertainment products for print, electronic and on-air media. TMS distributes television and movie listings and related editorial content under the TMS and Zap2it brands; syndicates and licenses comics, features and opinion columns; creates and syndicates a variety of online information products; licenses editorial content from national periodicals; and manages national advertising networks. Through its Knight Ridder/Tribune partnership, TMS also markets news and features, information graphics and multimedia content. Headquartered in Chicago, with offices in Los Angeles, New York, Denver, Dallas, Houston, Glens Falls, N.Y., Milwaukee, Toronto, London, Amsterdam and Hong Kong. TMS is a subsidiary of Tribune Company (NYSE: TRB). For more information about TMS and its products and services, visit http://www.TMS.Tribune.com.

For more information, contact:
Kristy Bremer
Tribune Media Services
(323) 660-9004
kbremer@tribune.com