The Discover MyBiz online initiative, a loyalty program designed for Discover Merchants, provides Merchants with a comprehensive scope of information to help them address virtually any business opportunity/activity via a password-protected portal. The site also provides tips and advice on such matters as human resources and marketing. As an added value, Discover Merchants may access customized information about their industries, as well as news about world and national affairs, sports and entertainment. They are also able to access online games and horoscopes as part of a "MyLunch" area of the site.

"Discover Merchants across the country have a broad set of interests," said Tom Dailey, senior vice president, Discover Financial Services. "We are pleased to offer our Merchants a variety of business-related information and online entertainment through our partnership with FluentMedia. The range and quality of the content will allow the Discover MyBiz extranet to address the needs of a wide range of Merchants in many different industries."

"FluentMedia is able to provide the Discover Business Services extranet portal with compelling news and entertainment of interest to a very diverse group of Merchants," said John Twohey, general manager of FluentMedia. "Our content will change twice daily, creating a dynamic experience for these individuals, and encouraging frequent visits to the Discover MyBiz site. It's a great marriage of rich content and a robust distribution channel."

About Discover Financial Services, Inc.

Discover Financial Services, a business unit of Morgan Stanley, operates the Discover Card brands and the Discover Business Services network for its more than 50 million Cardmembers. Discover Business Services is the largest proprietary credit card network in the United States with more than 4 million merchant and cash access locations.

About FluentMedia

FluentMedia is an electronic information service for the corporate market. The content-licensing venture uses advanced filtering technology to provide customized packages of news, commentary and analysis to corporate clients for use on their intranets, extranets and public marketing sites. Content is drawn from major newspapers, wire services, trade publications and other sources. FluentMedia is a content solution from Tribune Media Services, a subsidiary of Tribune Company.

About Tribune Media Services

Tribune Media Services (TMS) is a leading domestic and international provider of information and entertainment products for print, electronic and on-air media. TMS distributes television and movie listings and related editorial content under the TMS and Zap2it brands; syndicates and licenses comics, features and opinion columns; creates and syndicates a variety of on-line information products; licenses editorial content from national periodicals; and manages national advertising networks. Through its Knight Ridder/Tribune partnership, TMS also markets news and features, information graphics and multimedia content. Headquartered in Chicago, with offices in Los Angeles, New York, Denver, Dallas, Houston, Glens Falls, N.Y., Milwaukee, Toronto, London and Hong Kong. TMS is a subsidiary of Tribune Company (NYSE: TRB). For more information about TMS and its products and services, visit http://www.TMS.Tribune.com.