Madison, Wisconsin-based MyWeather will provide FluentMedia's customers with a range of weather solutions including the company's premium Targeted MicroCast product. Targeted MicroCast provides pinpointed forecasts for specific locations with hour-by-hour forecast information.

"We expect Targeted MicroCast will be of great interest to FluentMedia's intranet and extranet customers who have a need for very specific, granular weather information," said John Twohey, FluentMedia's general manager. "Companies in the telecommunications, agribusiness and construction industries are just a few of the organizations that find Targeted MicroCast very appealing."

Additionally, MyWeather's comprehensive E-Weather service provides a five-day forecast, searchable city/state weather conditions and regularly updated, quality controlled radar and satellite images. The service also filters and delivers current conditions from over 1,200 reporting stations maintained by the U.S. National Weather Service. Available information includes temperatures, precipitation, dew point, wind-chill/heat index, humidity, wind speed and direction, barometric pressure and visibility.

Details on the weather content available from FluentMedia and MyWeather are available at http://www.myweather.net/webweather/fluentmedia.

"MyWeather and FluentMedia both share the conviction that targeted delivery of high quality information fuels business success," observed Matt Peterson, MyWeather's president. "This relationship gives us the opportunity to apply our proprietary weather information and presentations to business needs such as improving fleet and jobsite management, minimizing downtime due to unfavorable weather conditions and creating valuable industry-specific extranets."

MyWeather is a leading supplier of privately branded weather data, services and applications for B2B and B2C Internet sites and other electronic delivery networks. MyWeather is a sister company of Weather Central, a leading provider of weather products to the broadcast and newspaper industries. MyWeather's patented, high-resolution weather forecasting technology and innovative digital-delivery tools enable its clients to present highly localized, uniquely personalized weather forecasts, storm-tracking and other services to customers, business partners and employees via the web, email and other digital media.

Earlier this year, MyWeather acquired the WeatherPoint business operated by FluentMedia's parent company, Tribune Media Services. WeatherPoint, which provided web-based weather data, graphics and imagery to newspapers and other clients, has since been fully integrated into MyWeather.

About MyWeather LLC
MyWeather LLC (http://www.myweather.net) applies its proprietary, patented weather technology to create innovative solutions for private and public organizations seeking to improve internal operations and build external relationships. Enterprises integrate MyWeather applications into their internal systems to better protect assets, optimize use of resources and drive targeted promotional programs. Operators of business extranets and consumer web sites use MyWeather's unique information and compelling presentations to drive traffic, registration and revenue. MyWeather solutions are private-labeled, allowing each customer to fully reinforce its brands and maintain the value of its websites.

About FluentMedia
FluentMedia (http://www.fluentmediainfo.com) is an electronic information service for the corporate market. The content-licensing venture uses advanced filtering technology to supply customized packages of news, commentary and analysis to corporate clients for use on their intranets, extranets and public marketing sites. Content is drawn from major newspapers, wire services, trade publications and other sources. FluentMedia is a content solution from Tribune Media Services (http://www.TMS.Tribune.com), a subsidiary of Tribune Company.

About Tribune Media Services
Tribune Media Services (TMS) is a leading domestic and international provider of information and entertainment products for print, electronic and on-air media. TMS distributes television and movie listings and related editorial content under the TMS and Zap2it brands; syndicates and licenses comics, features and opinion columns; creates and syndicates a variety of on-line information products; licenses editorial content from national periodicals; and manages national advertising networks. Through its Knight Ridder/Tribune partnership, TMS also markets news and features, information graphics and multimedia content. Headquartered in Chicago, with offices in Los Angeles, New York, Denver, Dallas, Houston, Glens Falls, N.Y., Milwaukee, Toronto, London and Hong Kong. TMS is a subsidiary of Tribune Company (NYSE: TRB). For more information about TMS and its products and services, visit http://www.TMS.Tribune.com.