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| Northern Trust Chooses FluentMedia as Source for Targeted Financial News
(Chicago, April 9, 2003) - FluentMediaTM, a content-licensing agency of Tribune Company (NYSE: TRB), has been selected by Northern Trust Corporation (Nasdaq: NTRS) to supply daily feeds of market-related news to the bank's intranet and extranet sites. "FluentMedia offers an excellent pairing of premium content and flexible technology. The combination allows us to efficiently track competitive activity and to publish industry-specific news on our intranet while providing our clients with hand-picked stories related to their specific areas of interest," said John McGowan, Vice President, Marketing, in the Corporate & Institutional Services area of Northern Trust. FluentMedia created custom filters to enhance the strategic value and scope of news offered to employees and customers on Northern Trust's websites. These targeted news feeds provide coverage of subjects important to the bank and its individual, corporate and institutional clients. These topics include institutional fund and wealth management, trust custody, investment management trends, retirement fund management, philanthropy and risk management. "We look forward to addressing the unique information needs of Northern Trust," said John Twohey, General Manger of FluentMedia. "We're pleased to be able to supply the bank with customized feeds of financial news and commentary from such premium global sources as the Wall Street Journal, Financial Times, Los Angeles Times, Washington Post, Associated Press and many others." FluentMedia's client-side software enables Northern Trust's website managers to review and select the articles most relevant to the bank's workforce and customers. An editorial tool enables these individuals to exercise day-to-day control over the third-party content posted to the bank's websites. Managers also can add their own summaries and prioritize articles for the bank's diverse audience of end users. According to McGowan, Northern Trust also placed a high value on FluentMedia's authoritative content sources. These include The Wall Street Journal, Financial Times, Thomson Financial, the Economist Intelligence Unit, Crain Communications, Reed Business Information, Primedia, the Gale Group and hundreds of top business journals and newswires.Northern Trust is a global leader in providing custody, trust, investments and banking services to personal, corporate and institutional clients. Its partnership with FluentMedia underscores the interactive initiatives Northern Trust has pioneered in order to provide a sophisticated, personalized and secure information network for its employees and clients. About FluentMedia FluentMedia is an electronic information service for the corporate market. The content-licensing venture uses advanced filtering technology to provide customized packages of news, commentary and analysis to corporate clients for use on their intranets, extranets and public marketing sites. Content is drawn from major newspapers, wire services, trade publications and other sources. FluentMedia is a content solution from Tribune Media Services, a subsidiary of Tribune Company. About Tribune Media Services Tribune Media Services (TMS) is a leading provider of information and entertainment products for domestic and international print, electronic and on-air media. TMS distributes television and movie listings and related editorial content under the Zap2it(tm) brand; syndicates and licenses comics, features and opinion columns; creates and syndicates a variety of on-line information products; licenses editorial content from national periodicals; and manages national advertising networks. Through its Knight Ridder/Tribune partnership, TMS also markets news and features, information graphics and multimedia content. Headquartered in Chicago, with offices in Glens Falls, N.Y., Denver, Dallas, Houston, Los Angeles, Milwaukee, Toronto, London and Hong Kong, TMS is a subsidiary of Tribune Company (NYSE: TRB). For more information about TMS and its products and services, visit http://www.TMS.Tribune.com.About Northern Trust Northern Trust Corporation (Nasdaq: NTRS) is a leading provider of global financial solutions for the investment management, asset administration, fiduciary and banking needs of affluent individuals and corporations and institutions. Northern Trust, a multi-bank holding company based in Chicago, has a growing network of offices in 12 states, international offices in five countries and more than 9,300 employees worldwide. As of December 31, 2002, Northern Trust had trust assets under administration of $1.5 trillion, assets under investment management of $302.5 billion and banking assets of nearly $40 billion. Northern Trust, founded in 1889, has earned distinction as an industry leader in combining high-touch service and expertise with innovative products and services. For more information, visit www.northerntrust.com |
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It's time your content actually worked for you. It's time high-quality, intensely relevant content brought people to your intranet, extranet and public Web sites and kept them there. It's time for FluentMedia. For more information, please call us at 800-945-9150 or send us an e-mail: fluentmediasales@yellowbrix.com. |
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